PAS and AIDA: Your Two Best Friends in Copywriting
In the world of copywriting, two techniques reign supreme: PAS (Problem-Agitate-Solve) and AIDA (Attention-Interest-Desire-Action). These tried and tested methods can ...
In the world of copywriting, two techniques reign supreme: PAS (Problem-Agitate-Solve) and AIDA (Attention-Interest-Desire-Action). These tried and tested methods can ...